The Squares the Beef, campaign is meant to remind consumers to look for the square at Wendys for burgers made from fresh, never frozen, beef the brand said. Quotes displayed in real-time or delayed by at least 15 minutes. Fruits are a source of carbohydrates and sugar, which can be used for energy by the body. This year's ads include "six commercials featuring Miller, largely more as a supporting . While Eggo does use milk in their waffle batter, it is actually non-dairy milk. Once verified, the information you provide will be displayed on our site. In the past 30 days, commercials featuring Reggie Miller have had 51,190 airings. The first person to spell out "Half-off Breakfast Orders in the Wendy's App" loses. Describing his top marketing priorities for the year, Loredo pledged to dig deeper into programs that have already shown promise for Wendysa focus on better food, particularly breakfast; partnerships like the NCAA basketball tournament and college football; and more digital activity, which is a boon for first-party data and can aid operations efficiency. We see Reggie sleeping in a chair outside Wendy's, banging on the windows when he sees an Hes best known for his roles in Get Out and The Carmichael Show. Reggie Miller TV Commercials We don't make the ads - We measure them Sign up to track 35 nationally aired TV ad campaigns for Reggie Miller. The spot, part of the chain's new basketball-themed campaign, features the former Indiana Pacers star as he moved into a Wendy's restaurant, in Indianapolis, for March Madness, and not allowing Smith . Just like Curry, Miller was a sharpshooting specialist who also had a strong . Breakfast was the hardest-hit daypart of COVID, and not everybody is back to their same old habits yet, Loredo said. I did get to keep the pajamas. Ad Age named it one of the top 10 ad slogans of the 20th Century. September 9, 2022. Jon Springer is a Senior Reporter for Ad Age, covering food and CPG marketing. Reggie Miller is going to be featured in more Wendy's spots. Five-time NBA All-Star Reggie Miller speaks during the 2012 Naismith Memorial Basketball Hall of Fame enshrinement ceremony in Springfield, Massachusetts, September 7, 2012. The message is that "Reggie Bush had something important taken from him. Mutual Fund and ETF data provided byRefinitiv Lipper. French fries are usually made with potatoes, which are not considered kosher for Passover. Are they kosher for Passover? [COPYRIGHT INFORMATION]If You are owner of this material and want me to delete this material contact me at comerzialcopy@protonmail.ch Source:https://www.tvc. The phrase was repeated in the 1984 Democratic primaries, and on episodes of "The Simpsons" and "Saturday Night Live." The new . 49 print issues delivered to your home or office. Submissions should come only from actors, their parent/legal guardian or casting agency. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Hes been an actual champion as well, and the idea of Reggie being more into Wendys than he is into basketball, and moving into our restaurants has been great for us. Wendys has been an official tournament sponsor since 2017. . (Wendy's), "I knew coming into this they were going to give us a little bit more leeway on the commercials and how to approach them. "Yes! - advertsiment spot 2022 Other tags: Wendys commercial 2023, cast, girl 2023, actress 2023, song, new, newest Don't forget Visit Official Wendys Social Network Check out our FAQ Page. Meanwhile, the employees are irritated, and they're starting to think they made the breakfast too good. August 24, 2021. As Reggie watches one of the staff psyching herself up to take the shot, he grows impatient and tells her to shoot, causing a quarrel between the two. "I always find a way to kind of slip those in my bag. Wendys, which surpassed Burger King as the nations second-largest burger chain in 2020 (it remains a distant second to McDonalds) wants to keep growing its breakfast business. First used in a 1984 Wendys commercial, Wheres the Beef? became a meme that permeated the culture. In the commercial, Kevin plays a very enthusiastic customer who cant seem to get enough of Wendys delicious food. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Wendys giving those tuning into the March Madness events interesting offers via the chains app and with delivery. Maestas, a member of Sports Business Journals Forty Under 40 class of 2015. Selection Sunday is on March 13 with the First Four beginning March-15 and the first round tipping off on March 17-18. Subscribe to Ad Age now for the latest industry news and analysis. Wendy's has recruited another former pro athlete named Reggiethis time, retired running back and current TV commentator Reggie Bushto hype its breakfast menu. Jon Springer is a Senior Reporter for Ad Age, covering food and CPG marketing. Considering this, Who are the actors in the new Aaron's commercial? 2023 Leaders Group. Reggie Miller has decided to move into a Wendy's in Orlando, and he says he loves it so much, he'll never leave. However, instead of playing horse, the crew have changed it up to make things more interesting and relevant. The commercials were fantastic to work with three straight years. The commercial shows how much he loves Wendys by including footage of him eating at the restaurant and enjoying their food. When asked to share a brand or marketer he personally admires, Loredo mentioned Yeti, which he says has built an authentic outdoor lifestyle brand from a cooler. Miller was asked whether he got to keep any of the swag hes seen wearing in the commercials. There are four actors in the new Wendys commercial. What Yeti has gone out and gotten folks who are truly sportsmen and sportswomenfolks who are in the outdoors and represent what Yei is all about, and they made them into influencers, and not the other way around, chasing celebs who were already famous. Legal Statement. Have questions about this ad or our catalog? Submissions should come only from actors, their parent/legal guardian or casting agency. 1 item Im most proud about. By using iSpot.tv, you accept our. 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They soon discover that Big Mom is also after him, and she has placed a bounty on his head. You may unsubscribe at any time. Sign up for Ad Age newsletters here. Eggo waffles, Read More Do Eggo Waffles Have Dairy?Continue, You can eat fruit on a carnivore diet, but it is not necessary. A Wendy's employee says that when Reggie Millier wants a Baconator -- immediately. Credit: adage.com. 3. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Tony Petitti era begins at Big Ten; Can the Senators really land a $1B deal? Access to easy-to-read digital editions of weekly issues. (Wendy's) "I knew coming into this they were going to give us a little bit more leeway on the commercials and how to. To achieve this goal, the team has a special system just for Miller. You may unsubscribe at any time. Looking to pass the time between customers and March Madness matchups, the Wendy's staff and former NBA All-Star Reggie Miller are getting in a game of horse. Already a subscriber? Tweets. But what about French fries? All rights reserved. Check out our FAQ Page. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the . The second actor is Tichina Arnold, who plays the mother. In this funny new commercial from the fast food chain (seen on YouTube ), the former NFL football player who retired in 2017 is seen pounding on the windows of a Wendy's restaurant, shouting to . Now with football rapidly approaching, Wendy's has a new breakfast buff named Reggie: Reggie Bush. Last year Miller starred in ads promoting its breakfast offerings. Loredo said the key for Wendys is a better quality menu than its morning rivals. We have a core differentiation in the food, we know a lot about our consumers and what matters to them, and so when we engage, it comes across as authentic, not a logo slap or engagement in some gaming environment where its like, Why is this brand here at this moment? It makes sense authentically.. Kathryn Feeney was born in Manhattan, New York City, New York, USA. The answer may surprise you its none other than actor and comedian Kevin James! The new Wendys commercial features four actors: Morgan Smith-Goodwin as Wendy, Jacob Houston as the Hamburglar, Jonathan Morgan Heit as Grimace, and Danny Trejo as the Taco Bell Chihuahua. Five-time NBA All-Star Reggie Miller speaks during the 2012 Naismith Memorial Basketball Hall of Fame enshrinement ceremony in Springfield, Massachusetts, September 7, 2012. The company has seen more customers utilizing the breakfast menu as a midmorning snack than a first meal of the day, executives remarked on a recent conference call. By Taylor Huang / Aug. 23, 2021 1:26 pm EST. Reggie Miller is going to be featured in more Wendy's spots. The answer may surprise you. By using iSpot.tv, you accept our, McDonald's Bacon, Egg & Cheese McGriddles. 28th March 2021. 2. Basketball HOFer Reggie Miller is partnering with Wendy's for the fourth straight year to star in new creative spots for the "Squares the Beef" campaign. The premise of the commercials has Miller moving into Wendy's for their breakfast menu inside . Wendy's is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon . And this year, deeper integration of digital, social and other third screen assets, new live events capturing the excitement around the selection weekend and the finals, and an easing of COVID pandemic restrictions will make for the liveliest tournament atmosphere in three years, predicted Carl Loredo, Wendy's chief marketing officer. Agencies Ketchum, VMLY&R, Spark Foundry and The Marketing Arm worked with Wendy's on the campaign. A Wendy's employee says that when Reggie Millier wants a Baconator -- he needs it immediately. You can connect with Reggie Miller on Twitter, Wikipedia. Are you a print subscriber? However, instead of playing horse, the crew have changed it up to make things more interesting and relevant. Some employees, like Thomas, are excited while others, like Kathryn, are frustrated, slamming the spray bottle down after wiping down . . In the past 30 days, commercials featuring Reggie Miller have had 62,145 airings. This material may not be published, broadcast, rewritten, or redistributed. Rare insight into WNBA revenue and PLL adds Mike Levine to BOD. Well continue to focus on ways to bring great flavors that no one else in the category can, and in our partnerships, and how we develop programming, leaning in the way others cant.. Assuming that you are eating fruit as part of a carnivore, Read More Can You Eat Fruit on Carnivore Diet?Continue, In the Whole Cake Island arc, which spans from episodes 590-618, the Straw Hat Pirates travel to the eponymous island in search of Sanji. However, meat and fat are the primary sources of nutrients on a carnivore diet. The NBA Hall of Famer is once again hitting the commentary booth for the . : Large One Topping Pizza $10.99' commercial, Cricket Wireless 'Stay With Cricket: Stone P.' commercial, Hyundai Ioniq 6 'Today's Date' commercial, Nuts.com 'Mother's Day: Special Gift' commercial, U.S. Bank the troublesome waiter commercial, U.S. Bank problems with the waiter commercial. By using iSpot.tv, you accept our, McDonald's McCaf Strawberry Banana Smoothie, McDonald's Minute Maid Blue Raspberry Slushie, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Basketball HOFer Reggie Miller is moving back into a Wendy's restaurant in a series of lighthearted ads again this year, as part of the fast food chain's advertising and promotion tied to the NCAA men's and women's college basketball tournaments. All rights reserved. Optimize TV Ad Spend With Q1 2023 Insights. QSR breakfast has been tired and old since 1972, and what we recognized was that Wendys could come in and give consumers a breakfast theyd be excited to wake up for, he said, presumably referring to the year as that's when McDonald's introduced the Egg McMuffin. In 2021, Miller taking up residence in a Wendys so as to take advantage of its promotions was the focus of the chain's March Madness spots, showcasing Miller liking the restaurant at least as much as he likes basketball. Kathryn Feeney. Basketball HOFer Reggie Miller is moving back into a Wendy's restaurant in a series of lighthearted ads again this year, as part of the fast food chain's advertising and promotion tied to the NCAA men's and women's college basketball tournaments. Hall of Fame NBA player Reggie Miller is moving back into a Wendys restaurant in a series of lighthearted ads again this year. One reviewer even went so far as to say that they "legit died at the end." A tragic end, but a necessary one. His explanation for doing so is because of March Madness, but the real reason could be for its breakfast. Reggie Miller was more of a scorer than a stealer in his NBA days. (REUTERS/Dominick Reuter / Reuters Photos), GET FOX BUSINESS ON THE GO BY CLICKING HERE. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. 1. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Powered and implemented byFactSet Digital Solutions. Submissions should come only from actors, their parent/legal guardian or casting agency. casting that appear in the videos of the different advertising campaigns of or other brands, However, we invite you to know if Reggie Miller returns to promote Wendy's during March Madness. Apparently, Reggie Bush is a huge fan of Wendy's breakfast sandwiches, and the Internet is living for it. Wendy's, the official breakfast and hamburger of March Madness, has called upon NBA legend Reggie Miller to suit up again for a new campaign. The third actor is Tequan Richmond, who plays the son. Back during last year's NBA bubble and this spring's March Madness bubble, Wendy's created a campaign about Reggie Miller's obsession with Wendy's breakfast. COACH KS LAST GAME AT DUKE SPAWNED A $20M REAL ESTATE BUBBLE. Wendys has been a sponsor of the NCAA Tournament since 2017. Reggie Miller is going to be featured in more Wendy's spots. He can be seen in a recliner chair, playing a game of HORSE with other workers and even donning special Wendys pajamas and slides. https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2023/02/27/wendys-reggie-miller-squares-the-beef-campaign.aspx. Unfortunately for Reggie, Tyler is there to school the NBA legend by brutally rejecting his shot, which draws cheer and support from his fellow co-worker. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the . "That Wendy's Reggie Bush commercial is hilarious," they exclaim. Today, Miller is regularly compared to Golden State Warriors superstar Steph Curry. However, there is a loophole. Digital is also a big focus for us, he said. Both TV commercials feature a comedic portrayal of NASCAR's "Odd Couple" - Aaron's drivers Mark Martin and Michael Waltrip.The first spots of the campaign launched earlier this year. I wouldnt say stealing I would say harboring those slippers. Andrea-Frances Taylor is the woman who appears at the beginning of the commercial, sitting at a table with her son. A slow recovery from the pandemic has made for some fitful growth. Sacrifices must be . To be the official breakfast of March Madness, Im all on board.". Javon Johnson is the man who appears next to Andrea-Frances Taylor and their son towards the end of the commercial. If the potatoes are cooked in, Read More Are French Fries Kosher for Passover?Continue, Eggo waffles are a breakfast favorite for many people, but some are concerned about whether or not they contain dairy. The General TV Spot, 'Uncle Drew: Everything To Prove', Wendy's TV Spot, 'Live-In Guest' Featuring Reggie Miller, Wendy's $5 Biggie Bag TV Spot, 'Bag Boys', Wendy's App TV Spot, 'Like a Frosty Without the Fry', Wendy's App TV Spot, 'Like a Hamburger Without Fresh Beef', Wendy's $3 Breakfast Deal TV Spot, 'By Chef Tyler', Wendy's Breakfast Baconator TV Spot, 'Chef's Kiss', This site uses cookies to provide you with a great user experience. Sorry, something went wrong with the copy but here is the link for you. Rick is best known for his roles in movies like Ghostbusters, Spaceballs, and Honey, I Shrunk the Kids. She might be on edge because she already has H.A.L.F.O.F.F. "This is my third year working with Wendys, and arguably, these set of commercials and working with them have got to be one of my all-time favorites," Miller told FOX Business in a recent interview. Submissions should come only from actors, their parent/legal guardian or casting agency. 1,390 Followers. Have questions about this ad or our catalog? Looking to pass the time between customers and March Madness matchups, the Wendy's staff and former NBA All-Star Reggie Miller are getting in a game of horse. Reggie Miller teamed up with Wendy's for a third year. Once verified, the information you provide will be displayed on our site. The campaign was arranged by agencies VMLY&R, Spark Foundry, The Marketing Arm and Ketchum. . Required fields are marked *. Published August 25, 2020 Advertiser Wendy's Advertiser Profiles Facebook, Twitter, YouTube Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: You have 1 All Access article remaining this month. He has been acting since the early 1980s and has appeared in over 50 movies and television shows. We love to be where our fans are, and clearly, the passion around March Madness and college hoops, for women and men, is super important to our fans. Optimize TV Ad Spend With Q1 2023 Insights. March Madness is a natural crossover between the brand and its fans, Loredo said in an interview. Reggie Miller struggles to find his bobblehead of himself as employees help him settle in at a Wendy's. His explanation for doing so is because of March Madness, but the real reason could be for its breakfast. This years ads include six commercials featuring Miller, largely more as a supporting character to a starring cast of Wendys employees. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Likes. The 30-second spot, which goes live on Monday, February 27, references the square-shaped, never-frozen beef patty in Wendy's hamburgers. Because we are not the producers of this spot of other videos that appear on our website, we do not handle most of the data related to It is a leaner cut of meat than other parts of the lamb, and has a strong flavor. Carl Loredo, Wendy's chief marketing officer, said then it was time to revisit the power of the past with a fresh marketing take to connect with our customers and continue to celebrate our proven track record of delivering the freshest, hottest and juiciest hamburgers for our fans.. The guy in the Wendy's commercial with Reggie Miller is actor and comedian Rick Moranis. Reggie Miller struggles to find his bobblehead of himself as employees help him settle in at a Wendy's. The advertising agency VMLY&R creates a funny commercial for Wendy's. The Wendy's advert features Reggie Bush, a former American football running back who now serves as an on-air college football analyst for Fox Sports. She is of Brazilian descent and has appeared in numerous television commercials, music videos, and films. 4. But the daypart is picking up as weve been able to entice them to try the new breakfast.. Once verified, the information you provide will be displayed on our site. But the colors are great. It will also air in the womens NCAA Tournament on ABC/ESPN and across all networks including March NASCAR races on Fox, NHL games on ABC, and SportsCenter on ESPN. He is shown putting his arm around her and smiling. There are four actors in the new Wendy's commercial. Reggie Miller teamed up with Wendy's for a third year. From now through March 31, fans can also get half off their breakfast when ordering through the app. Wendys is offering its breakfast menu at half-price through March 31, when customers order via the Wendys app. SBJ Spotlight: Rich McKay of AMB Sports and Entertainment, Anquan Boldin on how the Players Coalition continues to fight for social justice, Jalen Rose on being a business-minded athlete, and why NIL is good for college players, Bill Simmons on the creation of ESPNs 30 for 30 documentaries. Wendy's 'Square's the Beef' campaign tweaks famous slogan March Madness spot promotes burgers with Reggie Miller By Jon Springer. Sign up to track 38 nationally aired TV ad campaigns for Reggie Miller. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazines awards, such as Forty Under 40, Game Changers and others. "You should expect to see a very significant investment and a broad storyline about the breakfast we're bringing to the marketplace. Finally finding his bobblehead, Reggie can't help but bobble his own head as he shakes the head on the figurine of himself while Kathryn emphasizes "it's gonna be a long March.". A few highlights: Reggie Miller helps hype the . To achieve this goal, the team has a special system just for Miller. In the Wendys commercial with Reggie Miller, 2022, Reggie is seen enjoying a delicious Wendys burger. In those cities, fans will have access to special menu items like Cajun-spiced fries and Bananas Froster, a take on the chains popular Frosty shake. Dont tell anyone, but the slippers are, like, thats probably my No. Register for a free SBJ account to unlock one extra article per month. A Wendy's employee says that when Reggie Millier wants a Baconator -- immediately. Other deals the chain has associated with this years NCAA Tournamentall of which require consumers to order through Wendys app or websiteare $1 Daves Singles burgers (through April 10); free delivery on app or web orders through and $3 off all orders of greater than $15 (through April 4); and a buy-one, get-one-for-$1 offer on all chicken sandwiches (through April 10). you know the casting, write us to include it in the video information, Just as the previous question does not handle that information, we reiterate again the invitation for you to share if you know the answer of the Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Click below to sign in. Activate your account. Check out our FAQ Page. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. This year's ads include "six commercials featuring Miller, largely more as a supporting . Once verified, the information you provide will be displayed on our site. To achieve this goal, the team has a special system just for Miller. Have questions about this ad or our catalog? The crew becomes embroiled in a conflict with her and her many, Read More What Episode Does Whole Cake Start?Continue, Your email address will not be published. By using iSpot.tv, you accept our, Wendy's Breakfast Biscuits TV Spot, '$1 for Every Bucket' Featuring Reggie Miller, Wendy's Honey Butter Chicken Biscuit TV Spot, 'Reggie Renews His Lease' Featuring Reggie Miller, Wendy's Dave's Single TV Spot, 'March Madness: Lunchtime' Featuring Reggie Miller', Wendy's TV Spot, 'Square Hamburger' Featuring Reggie Miller, Wendy's TV Spot, 'Move-In: March Madness' Featuring Reggie Miller, The General TV Spot, 'Uncle Drew: Everything To Prove', Wendy's Dave's Single TV Spot, 'Buzzer Beater' Featuring Reggie Miller, Wendy's Breakfast TV Spot, 'March Madness: Schooled' Featuring Reggie Miller, Wendy's TV Spot, 'March Madness: Horse' Featuring Reggie Miller, Wendy's Breakfast Baconator TV Spot, 'March Madness: Cannon' Featuring Reggie Miller, Wendy's Breakfast TV Spot, 'Reggie With the W' Featuring Reggie Miller, Kenny Smith, Wendy's TV Spot, 'March Madness: Half Off Breakfast' Featuring Reggie Miller, NBA Cares TV Spot, 'COVID-19 Vaccines: Back to Normal', Wendy's TV Spot, 'Live-In Guest' Featuring Reggie Miller, American Heart Association TV Spot, 'Essential' Featuring William Shatner, Morgan Freeman, NBA 2021 All-Star Voting TV Spot, 'They Give It Their All', Centers for Disease Control and Prevention TV Spot, 'Power Through'. 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